Melissa Brown
Inside Business columnist
Melissa Brown is an associate professor of applied business at the University of Alaska Tanana Valley Campus. This column is provided as a public service by the TVC Applied Business Department.
Recent Stories
- Extreme jobs pay well, but 60 hours a week takes a toll on your personal life
- Sunday, May 11, 2008
- I have a friend who considers it a good week if she only has to work 60 hours.
- Believe it or not, nice guys can finish first in business and in life with no dilemma
- Sunday, March 30, 2008
- A recent Harvard study found that nice guys really do finish first. Martin Nowak, author of the study and director of the evolutionary dynamics lab at Harvard University, worked with 100 college students to determine who would do the best when playing a “punishment heavy” version of the game Prisoner’s Dilemma.
- Far too often, our economic choices are predictably irrational
- Sunday, March 16, 2008
- Last weekend I decided to buy a pair of shoes online. I knew what I wanted, so in less than five minutes I was ready to check out.
Then a banner at the top of my screen notified me that if I spent $75 I would receive free shipping. My shoes were $65. If I spent $10 more, I could save $7.95 on shipping. I rationalized that a $10 item would really only cost me $2.05, so I started searching for something else to buy.